Professional Experiences

05/2015 now
Marketing and Product Analyst Consultant

  • Set up the social marketing strategy
  • Validation of personas for Paid Marketing performance growth
  • Organic Marketing performance growth
  • Build of Copy for Social Channels
  • Create attribution models for Google Analytics set up
  • Analysis of full story for beta users.
  • UX experience analysis and Errors on the product

04/2015– 02/2017
Web Analyst of the Online Content and Editorial Design at Immobilienscout24 GmbH

  • Insights reports by working with large data sets created through digital server-side. (Google Analytics)
  • Creation of dashboards that gave an in-depth understanding of our content consumption and users behavior, concerning our homepage and newsletter campaigns
  • Collaboratively work with cross-functional teams identifying new opportunities for our Newsletter campaigns.
  • Support team members by doing data driven decisions and coaching them by defining key performance indicators.
  •  A/B Testing for online marketing content and editorials.

08/2014 01/2015    
Marketing Specialist at X-Visual Technologies

  • B2B Sales for DACH region and LATAM customers.
  • CMS Maintainance of homepage and Newsletter campaigns.
  • Customer guides for our foreign clients in LATAM and US region.
  • Cold calls acquisition.

11/2011 04/2012
Event assistant at the German Chamber of Commerce

  • Assist the LATAM director to organize an event for 500 guests between entrepreneurs and politic figures from Latin America countries and Germany.
  • Creation of the website for the LAK13 event

04/2011 06/2011
Event Assistant at the Embassy of Mexico in Germany

  • Assist all political and cultural events that the Embassy of Mexico offers during the year
  • Administrative tasks

04/2015 – 04/2017
M.A. International Business
Hochschule für Technik und Wirtschaft-Berlin/ EAE Business Barcelona.
Master Focus: Market Research, Finance, and Business Management
Thesis topic: How to increase effectiveness and efficiency in digital product development with Agile methods. (Master Thesis was written with the company Immobilienscout24 GmbH)

09/2011 – 11/2014
B.A. International Business
Hochschule für Technik und Wirtschaft-Berlin.
Bachelor focus: Project Management and International Marketing.
Thesis topics: How to develop academic partnership for NGO’s in Mexico

Languages Skills
Spanish:                              Native Language
German:                              Fluent
English:                                Fluent

IT Skills and Experiences
Microsoft Office: Excel, Power Point, Word, Outlook, Office 365.

Project Management: Jira, Asana, Trello, MS

Content Management System: WordPress, CQ5, Typo3

BI Tools: ComScore, Google Analytics, Tag Manager, Emarsys, Mouseflow, Full Story, Tag Manager

Ads Manager Systems: Facebook, Instagram, Twitter, LinkedIn, Ads Espresso, Buffer, Get Social

Others: Adwords, Systrix, Google Optimize